Catering to Demand While Trying to Avoid Facebook’s Debacle

Twitter raised the price of shares in its initial public offering by as much 25%, putting it on track to raise $1.75 billion amid brisk demand.

The microblogging site is offering 70 million shares for $23 to $25 each, a regulatory filing today shows, indicating a market value of as much as $13.6 billion. Twitter had earlier proposed selling shares for $17 to $20 apiece.

Meer hierover op Ad Age.

(Twitter Boosts IPO Price for Valuation Up to $13.6 Billion, 2013)

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