B-to-B Marketer Webtrends Ups Twitter Spend to Collect Emails From Prospects

Webtrends Will Divert Spend From Facebook and LinkedIn to Invest More in Twitter Ads

After Twitter goes public — which it’s expected to do later this week — the pressure will be on to prove that it can make ad products that appeal to advertisers with a range of objectives, not just big brands looking to juice their TV buys.

Lees meer hierover op Ad Age.

(Delo, 2013)

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