Meredith Kopit Levien is exec VP-advertising at The New York Times

Redesigned Times Website Will Include New Ad Units

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.

Lees hier meer over op Ad Age.

(Sebastian, New York Times Ad Chief: Branded Content Units Coming Soon, 2013)